Legal
Terms & Conditions
Last updated: June 2025
1. About us
Kelpie AI ("we", "us", "our") is a digital and AI automation agency based in Scotland, providing services across the United Kingdom. We build websites, CRMs, chatbots, automation systems, and related digital products for businesses.
You can reach us at info@kelpieai.co.uk or via our website at kelpieai.co.uk.
2. Use of this website
By accessing or using kelpieai.co.uk (the "Site"), you agree to these Terms. If you do not agree, please stop using the Site.
You agree not to:
- Use the Site for any unlawful purpose
- Attempt to gain unauthorised access to any part of the Site or its underlying systems
- Transmit any harmful, offensive, or disruptive content via the Site
- Scrape, copy, or reproduce any content from the Site without our written permission
- Misrepresent your identity or affiliation when contacting us
We reserve the right to restrict or terminate access to the Site for any user who breaches these Terms.
3. Our services
The services we offer include, but are not limited to: website design and development, CRM setup and customisation, workflow automation, AI chatbot development, and software integration.
The details of any specific engagement — including deliverables, timelines, payment terms, and acceptance criteria — will be agreed in writing before work begins, either via a signed proposal, statement of work, or email confirmation. Those project-specific terms take precedence over these general Terms where there is a conflict.
We make no guarantee that any particular service will be available at any given time or that the Site will be free of errors or interruptions.
4. Quotes, proposals, and payment
Any quote or proposal we provide is valid for 30 days from the date of issue unless otherwise stated. Quotes are estimates based on the information provided to us at the time; if project requirements change materially, we reserve the right to revise the price.
Payment terms will be set out in the relevant proposal. Unless otherwise agreed:
- A deposit of 50% is required before work commences on any new project
- The remaining balance is due upon delivery of the final deliverable or as otherwise agreed in the proposal
- Invoices are due within 14 days of issue
We reserve the right to charge interest on overdue invoices at 8% above the Bank of England base rate, in line with the Late Payment of Commercial Debts (Interest) Act 1998.
All prices quoted are exclusive of VAT unless stated otherwise. If Kelpie AI becomes VAT registered during your project, this will be communicated to you and any applicable VAT added to subsequent invoices.
5. Intellectual property
All content on this Site — including text, graphics, logos, images, and code — is the property of Kelpie AI and is protected by UK copyright law. You may not reproduce or distribute any material from this Site without our prior written consent.
Regarding work we create for you as a client:
- Upon receipt of full payment, ownership of the final deliverables (e.g. website files, code, design assets) transfers to you, unless otherwise agreed in writing.
- We retain the right to display the work in our portfolio and to use it as a case study, unless you request otherwise in writing.
- Any third-party tools, frameworks, fonts, or plugins used in your project remain subject to their respective licences. We will make you aware of any licensing obligations.
- Pre-existing intellectual property owned by Kelpie AI (including proprietary tools, templates, and internal frameworks) remains our property. You receive a licence to use such elements as part of the delivered project.
6. Confidentiality
Both parties agree to treat as confidential any non-public information shared during an engagement. We will not disclose your business information, project details, or data to any third party except as required to deliver your project (e.g. sharing access with a sub-contractor), or as required by law.
We expect the same from you regarding any proprietary tools, methods, or pricing information we share with you.
7. Limitation of liability
To the fullest extent permitted by law, Kelpie AI shall not be liable for:
- Any indirect, incidental, or consequential loss arising from your use of the Site or our services
- Loss of revenue, data, business, or profit arising out of or in connection with our services
- Any downtime, errors, or interruptions to your website or systems following handover
- Issues arising from third-party tools or platforms that we integrate but do not control
Our total liability to you in respect of any claim arising out of or in connection with an engagement shall not exceed the total fees paid by you to us under that engagement.
Nothing in these Terms limits our liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.
8. Client responsibilities
To allow us to deliver your project effectively, you agree to:
- Provide all required content, access, and approvals within agreed timeframes
- Nominate a primary point of contact who has the authority to make decisions on your behalf
- Review and approve deliverables within the timeframes set out in the project proposal
- Ensure that any materials you provide to us (text, images, branding, data) do not infringe any third-party intellectual property rights
Delays caused by the client may result in revised timelines and, where significant, revised costs. We will notify you in writing if this is the case.
9. Cancellation and refunds
Either party may cancel an engagement by giving written notice. The following applies upon cancellation:
- Any work completed up to the date of cancellation is billable at our standard day rate, unless otherwise agreed in the proposal
- Any deposit paid is non-refundable unless we are unable to commence work
- Where a milestone-based payment structure is in place, any completed milestones are non-refundable
If you are a consumer (not a business) and you have entered into an agreement with us remotely, you may have rights under the Consumer Contracts Regulations 2013. Please contact us if this applies to your situation.
10. Third-party links and tools
Our Site may contain links to third-party websites. We are not responsible for the content, privacy practices, or availability of those sites.
Where we recommend or use third-party tools, platforms, or software as part of a project (e.g. CRM platforms, email providers, AI APIs), those tools are subject to their own terms of service. We are not liable for changes in pricing, availability, or functionality of third-party services.
11. Governing law
These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
If you are based in Scotland, you may also have the option to raise a dispute in the Scottish courts, and nothing in these Terms removes that right.
12. Changes to these Terms
We may update these Terms from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of the Site after any changes constitutes your acceptance of the updated Terms.
For ongoing client engagements, changes to these Terms will not apply retrospectively unless both parties agree in writing.
13. Contact us
If you have any questions about these Terms, please get in touch:
Email: info@kelpieai.co.uk
Website: kelpieai.co.uk